Theta Networks - Managing the customer experience

Deep Packet Inspect solutions gather an incredibly deep amount of information directly from the networks interfaces. Based on this information, which is either used in real-time for monitoring purposes, or stored in database for further usage by external applications, DPI solutions are able to manage the subscribers ‘Quality of Experience’ (QoE) because of their subscriber & service centric capabilities.

Because everything depends on the point of view:

Inspecting data at layer 7 is not the only challenge to face when trying to monitor the network activity on a per-subscriber or per-application basis. It is also vital to organize this data in a relevant way in order to retrieve the valuable information that can achieve this.

Subscriber & Service Centric Solutions helps operators to

• control and direct the subscriber experience in real time with time-based restrictions, content control, and other parameters.
• Create policies that govern the conditions under which services can be accessed by the subscriber to shape the subscriber’s experience in real time.
• Create new services with time-of-day or day-of-week restrictions (for market testing).
• Apply policy regarding subscriber redirection (e.g., overdue accounts) and what actions to take when a usage threshold is approached or reached.

Business Value Accelerated time to market New, profitable business models Increased ARPU and improved subscriber retention Operational efficiencies

• Centralized approach to controlling access to all networks and services on a per-subscriber basis, eliminates duplicated infrastructure and service silos that increase costs, and makes it easier to provision new services. Eliminate stovepipes, reduce OPEX, CAPEX, and revenue leakage.
• Enables a unified view of the subscriber that is consistent regardless of access technology and personalized within the context of networks, applications, and devices. Enrich subscriber experience, reduce churn.
• Accelerates time to market because it is easier to provision new services across multiple subscriber groups, bundle services, gain competitive advantage, respond to demands quickly, and test market services. Improve business agility, accelerate access to new services and new revenue streams.
• Create new partnerships, revenue-sharing relationships, and on-demand services. Enable new revenue opportunities and business models.

Providing a single, fully integrated, modular architecture to handle a broad range of mobile data services, DPI solutions.