In today's mobile phone market, the iPhone has been both one of the most anticipated new product innovations and an enormous challenge for mobile operators who must balance the needs of new data-hungry users with overall network loading and optimization.
Theta Networks DPI technology helps operators manage quality of experience (QoE) objectives for these new subscribers and their impact on the mobile network. By upgrading its DPI engine to support iPhone traffic, Theta Networks' MAX and MSP platforms are now able to monitor the iPhone subscribers experience for typical iPhone features (e.g., web browser, weather forecast, Google Maps, etc.). This in-depth level of visibility provides unrivaled analysis of iPhone users' behavior and overall satisfaction.
For mobile operators, iPhone traffic volume can quickly become an issue because the traffic is currently being carried over relatively low-speed GPRS/EDGE networks and the typical data plan offers unlimited usage. The subsequent iPhone data upsurge can cause serious problems unless the situation is anticipated and action taken in advance. In networks where the Theta software has been installed, the operator is able to monitor and understand the impact of volume increases on the GPRS/EDGE infrastructure in great detail and in real time.
By monitoring quality as perceived by iPhone users and the impact of new traffic loads on the network, Theta Networks provides insight into two critical issues, thus helping operators recognize new sources of revenue without risking service quality.
